IBCC Case Company 2017 is Danske Bank. Just about 100 IBers divided into teams of four signed up for IBCC 2017 and have been asked to present an expansion strategy for Simon Haldrup, Head of MobileLife, and his team with a focus on MobileLife’s new product, June. The strategic proposal should include:
• An assessment of whether to enter Norway, Sweden or Finland as the next market
• A go-to-market strategy for the chosen country, including target segment, key initiatives and marketing channels
Developing a strong user base is the primary goal. The timeframe should cover the period from the expansion in the fall of 2017 to the end of 2018. The strategy should leave the company in a strong position for further growth and expansion in the Nordics. The strategy should not focus on product or technological features, but on the market launch. Also, the proposal should not reevaluate the strategy in Denmark. About 20% of the presentation should be devoted to the country selection and 80% to the go-to-market strategy.
Due to confidentialities, the 2017 case is unfortunately not available to the public.
Please contact us if you would like to see it.